In support of our Limelight UI clients we are always on the lookout for great supply partnerships which can benefit the demand running on the platform.
Great Supply is sometimes hard to define. For us it means we can tick a few of the following boxes.
It is direct from the Publisher or the Publishers agent.
Ads.txt or app-ads.txt entries support the above relationship as does sellers.json.
Fraud levels are consistently below 5%.
Pricing is in line with current market spends.
Geography is in line with current market spends.
Formats are aligned to demand.
Supply is incremental to that which the Limelight Exchange already has.