UI releases and news
A New Look
We have updated the platform’s look with a new lime green theme to more closely match our new Limelight Digital branding. www.limelightdigital.com.
To support private deals we have added a new Private Marketplace option to the Navigation bar. We are initially supporting private deals with your Demand partners within this feature but will be adding support for supply side and more complex deals in the future. You can create Demand side client deals now and give your best Demand relationship preference over open market bids.
New Admin option
The Navigation bar now has a new Admin option which groups together your Account Settings, Tracking Pixel Management, User Management and Audit Log functions.
Ads.txt and App.txt Tools
We have added new functionality on the Publisher side that allows you to manage your (app-)ads.txt entries. The action button now includes an option to display the correct ads.txt info to provide to your pubs. On the Publisher record you can choose to add the details of the sites and or apps where your entries should exist. The system will then perform hourly checks to ensure they are in place and display the result. Finally in demand pre targeting you can choose to only allow supply where a verified ads.txt check has been made.
Free Pre-bid Limelight IVT Tool – by default
In the account section we have added a simpler method to set your default pre bid IVT solution. Here you can choose to enable the FREE Limelight Pre bid IP & Device ID IVT checks or indeed we can enable a third party pre bid solution of your choosing and you can set that as your default.
Targeting by type of supply integration
We have added new pre targeting options for demand and bidding preferences for supply allowing you to more simply manage the relationship between oRTB and Tag supply with demands.